Jinsoko

Jinsoko sells shoes to retailers, not consumers, straight from its factory floor in Athi River. Buyers want to see the shoes on real feet, trust the factory, and order a full box without a long checkout. The old catalogue did none of that.

We rebuilt the store from scratch in Next.js around one promise: great footwear, better business. A video hero slider opens on the factory floor, every product shows its per-pair and per-box KSh price, and best sellers, the Jinsoko selection, a loafer line and smart picks lead buyers to a full box. The bag turns 12- and 24-pair boxes into a ready-made WhatsApp order.

Trust is built in. Customer TikTok videos show every style being worn, a TikTok section carries the factory's live follower and like counts, and a wall of real buyer comments sits above reviews on every product. Buying guides and factory pages answer the questions resellers ask before their first order.

Behind it is a custom admin built for the factory team: orders with stock reservation, products and photos, inventory, customers and a simple CRM, review moderation, homepage videos and marketing, plus an installable app with push notifications.