Articles · Performance · 5 min read
Make your website fast in Kenya
By Ken Murithi · 20 January 2026
Most Kenyans browse on mobile data, and a slow site loses them before it even loads. Speed is not a technical nicety, it is money.
Why it matters here
On a patchy 3G or 4G connection, every extra second of load time increases the chance a visitor leaves. Google also uses speed as a ranking signal, so a slow site is harder to find in the first place.
What Core Web Vitals measure
They track how fast the main content appears, how quickly the page responds to a tap, and how much the layout jumps around while loading. Getting these right makes a site feel instant instead of sluggish.
The biggest wins
Compress and correctly size images, avoid heavy unused scripts, and serve the site from fast hosting. Images are almost always the biggest culprit, and fixing them is the fastest way to a quicker site.
Building something for the East African market?
Talk to us