( The Ken Designers journal )

Articles.

Straight answers on building and selling online in Kenya: websites, M-Pesa, POS systems and getting found on Google. Written from 300+ real projects, not theory.

17 guides · by Ken Murithi

Business owner and developer reviewing a website launch checklist at a Nairobi office desk

LatestSEO

Website launch SEO checklist for Kenyan businesses

A practical launch checklist covering indexing, mobile speed, page titles, local business details and enquiry tracking for a Kenyan business website.

· 6 min read

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Footwear retailer photographing trainers for an online product page

Ecommerce

Product page checklist for an online store in Kenya

Build clearer product pages with useful photos, sizes, KES prices, delivery information and payment expectations for shoppers in Kenya.

5 min read

Customer paying by smartphone at a Nairobi shop counter

Payments

How M-Pesa STK push works on your store

A plain-English guide to M-Pesa Daraja STK push: what happens when a customer pays, why some integrations drop transactions, and what a reliable checkout needs.

6 min read

Web developer comparing website layouts on a laptop

Guides

WordPress or Next.js for your business?

The honest trade-offs between WooCommerce and a custom Next.js build for a Kenyan business, and how to choose without wasting money.

5 min read

Shop owner and consultant reviewing a website project estimate

Guides

How much does an ecommerce website cost in Kenya?

What actually drives the price of an online store in Kenya, from a simple catalogue to a custom platform, and where the money goes.

5 min read

Boutique owner checking local search information on a smartphone

SEO

Local SEO: getting found on Google in Kenya

Practical local SEO steps for businesses in Kenya, from Google Business Profile to the on-page basics that help customers find you first.

6 min read

Accountant reviewing invoices beside a laptop and receipt printer

Compliance

KRA eTIMS and your online store, explained

A short, practical overview of KRA eTIMS for ecommerce in Kenya and why building your store to be eTIMS-ready from day one saves pain later.

4 min read

Entrepreneur and designer discussing a website portfolio and sketches

Guides

How to choose a web designer in Kenya

What to look for when hiring a web designer or agency in Kenya, the questions to ask, and the red flags that cost businesses money.

5 min read

Cafe owner using a laptop at a table inside her business

Guides

Why your business needs a website

Social media is not enough. Here is why a proper website still matters for a business in Kenya, and what it does that a Facebook page cannot.

4 min read

Electronics merchant comparing online store interfaces on a monitor and tablet

Ecommerce

WooCommerce vs Shopify for Kenyan stores

A practical comparison of WooCommerce and Shopify for an online store in Kenya, covering M-Pesa, fees, control and which suits your business.

6 min read

Software engineer testing a mobile checkout beside a laptop

Payments

How to set up M-Pesa on your website

A plain overview of what it takes to accept M-Pesa on your website through the Daraja API, and what to get right so payments do not fail.

5 min read

Developer testing a mobile website beside an open laptop

Performance

Make your website fast in Kenya

Why site speed matters for Kenyan visitors on mobile data, what Core Web Vitals measure, and practical ways to make your website load faster.

5 min read

Leather goods retailer writing product details at a workshop table

Ecommerce

Product descriptions that actually sell

How to write product descriptions for your online store that answer buyer questions, build trust and turn browsers into paying customers.

4 min read

Startup colleagues comparing a smartphone and tablet on an office terrace

Guides

Do you need a mobile app or a website?

Most businesses that think they need an app actually need a good website. Here is how to tell which one is right for you, and why.

5 min read

Barber checking a smartphone outside his neighbourhood barbershop

SEO

Getting your business on Google Maps

A step-by-step look at getting your business onto Google Maps and the local results, so nearby customers can find and choose you first.

5 min read

IT specialist reviewing a computer dashboard beside a backup drive

Guides

What website maintenance really costs

A website is not a one-time cost. Here is what ongoing maintenance actually involves, why it matters, and what to budget for it.

4 min read

Boutique owner and assistant using a laptop at a parcel packing table

AI

Using AI to grow your online store

Practical, non-hype ways to use AI in an online store, from writing product copy to handling enquiries, and where it genuinely saves time.

5 min read